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In the Balkan region, and more broadly in Southeast Europe, a distinctive appearance of residential buildings and houses with unfinished facades has emerged over time. Shaped by socio-economic conditions, this architectural characteristic defines the color experience of a typical Balkan house through its most common building material: clay bricks. The widespread exposure of brick walls, left without standard layers of insulation, creates a vast inhabited landscape painted in warm earth tones.

The essence of this color is materialized through manually crushed clay bricks, ground into a powder as fine as pigment. Combined with its assigned name and the accompanying sound of crushing, this transformation symbolically reflects its origin.