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In Southeast Europe, a distinctive pattern of residential buildings with unfinished facades has developed over time. Shaped by socio-economic conditions, this architectural feature defines the visual experience of a typical house in the region through its most common building material: clay bricks. The widespread exposure of brick walls, left without standard layers of insulation or plaster, creates an inhabited landscape marked by warm earth tones.

The essence of this color is materialized through manually crushed clay bricks, ground into a powder as fine as pigment. Combined with its given name and the accompanying sound of crushing, this transformation symbolically reflects its origin.